Using the information provided in the following:

• 1. The Zipcar case (which you can access according to your instructor’s directions)
• 2. Zipcar Company Status as of December 31, 2010
• 3. Two months ago you were hired by the CEO of Zipcar to evaluate the recent performance of the company and present your recommendations. Aware of your “MBA expertise”, Chairman of the Board Scott Griffith has asked you to present your recommendations to the Board. “How should Zipcar revise its strategies?” he asks. “We thought we were on the road to recovery in 2009 but in 2010 we returned to our earlier lackluster performance. What should we do?”
• 4. 5. You have analyzed Zipcar’s Financials. Sales are growing at a rate of +30% but losses are mounting. Key board members believe that there are fundamental business model and strategy issues at play. … your task is to provide a written report that:

• 1. Identifies and explains the main problems Zipcar is facing. 2. Considers possible strategies and actions that may enable Zipcar to overcome its current difficulties, establishing a strong, sustainable competitive position and achieving sound social, environmental and financial results within the next 3 years. 3. Recommends a specific strategic plan to Griffith and the Board, justifying your recommendations. 4. Satisfies an extremely demanding Board of Directors, which expects to see that you use appropriate analytical and decision-making tools learned in the course of your MBA program when conducting your analysis and reaching your conclusions (e.g., SWOT, financial analysis, ethical analysis, multiple stakeholder analysis, etc).