what are the credible sources of secondary data a firm can employ, when any of the three
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what are the credible sources of secondary data a firm can employ, when any of the three needs of global marketing research (when it is preparing to export to a different market/country (foreign market opportunity analysis), import from a different market/country, or consider market expansion)?
Related Book For
Marketing Research
ISBN: 978-0134167404
8th edition
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
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