What is a brand? Why does Unilever want fewer brands?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

Posted Date: Mar 02, 2019 09:06 AM

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What is a brand? Why does Unilever want fewer brands?

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A braid is a way to distinguish different companies through using a name ... View the full answer

Consumer Behavior Buying, Having and Being

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