Find ads that utilize the techniques of contrast and novelty. Give your opinion of the effectiveness of

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Find ads that utilize the techniques of contrast and novelty. Give your opinion of the effectiveness of each ad and whether the technique is likely to be appropriate for the consumers targeted by the ad.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:30 AM

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Find ads that utilize the techniques of contrast and novelty. Give your opinion of the effectiveness of

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Some people like novelty in most everything while others wa...View the full answer

Consumer Behavior Buying, Having and Being

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