What is the self-deceiving cycle, per Theodore Levitt (60)? What is the error of analysis that many

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What is the “self-deceiving cycle,” per Theodore Levitt (’60)? What is the error of analysis that many companies / industries commit? If industries are not a goods-producing process, what sort of process are they, per Levitt?

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Posted Date: Feb 15, 2019 09:11 AM

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What is the self-deceiving cycle, per Theodore Levitt (60)? What is the error of analysis that many

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Self decieving cycle as per Theodre Levitt is the Marketing Nyopia wherein firms assume there is ... View the full answer

Information Technology for Managers

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