When a print newspaper initiates an online version of its newspaper, what are the possible outcomes for its current display advertiser? Are they likely to prefer one channel over the other to reach their customers, or are they likely to select both? If both, are they likely to expect a discount for a bundle of print and online advertising? How do these outcomes affect the newspaper’s bargaining power?

Answer rating: 100% (QA)

Display advertiser is the company who wants to advertise for its products and services The display a... View the full answer