When should a salesperson mention a discount during a presentation? (Upfront, middle, end) Why?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

Posted Date: Jul 16, 2018 12:51 AM

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When should a salesperson mention a discount during a presentation? (Upfront, middle, end) Why?

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The disclosure of discount in the sales presentation is of utmost importa... View the full answer

Contemporary Marketing

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