Which of the following category of products and services identified by Forrester Research based on their purchase
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Question:
Which of the following category of products and services identified by Forrester Research based on their purchase characteristics relative to Internet shopping consists of moderate cost, high-frequency purchases?
A. replenishment goods
B. researched items
C. convenience items
D. shopping goods
E. selective items
Related Book For
Managerial Accounting
ISBN: 978-1133940593
10th edition
Authors: Susan V. Crosson, Belverd E. Needles
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