Question: Why do we travel? Select a friend. Write a paper in which you answer the following questions: 1. Describe your companion based upon market segmentation:

Why do we travel? Select a friend.

Write a paper in which you answer the following questions:

1. Describe your companion based upon market segmentation: geography, demographics, psychographics, and product related variables.

2. Take some time with your self-identified travel group, and walk through the decision-making process.

3. How did the process work?

4. What were the challenges and benefits of the process?

5. Identify the travel motivations.

6. What were the results of your decision?

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