Write a brief note about Native American stereotyping in Big Chief Sugar and Land O’Lakes Butter.

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Introduction In the history of America advertisements there has been the use of imagery and language that can be seen to depict various racial and ethnic groups In most of these uses of Native American culture in the product advertisement today can be regarded as stereotypical The limitation of contemporary advertising is the sensitivity to issues related to multicultural efforts are still made today in many aspects of marketing and advertisement to incorporate the Native American culture The persistence use of Native American culture it the marketing of goods in terms of images that depict the culture in context implies power and representation of people across states One of the products that are well known for its stereotypical nature that is in the Native American culture is the big chief sugar Big Chief Sugar The big chief sugar a product of the Michigan sugar company which is well known in American for processing and producing approximately 4 of the United States beet into sugar products The productions include icing granulated brown and powdered sugar The company having been founded in 1906 for an approximately 60 years the company has been well known for its sugar products by mostly relying on the stereotyping the typical outlook of the Indian chief As there identification tag or logo there packaging has an image of a fullfeathered headdress which is well known to be the identity of the Native American culture Stereotyping in the company doesnt only stop at the packaging of their products they have also emblazoned the same image on the sides of their delivery trucks The big chief sugars interpretation to this is the need to associate themselves with the great attribute of the Indian chief into their product At the same time the Indian chief being an icon in the American history marketing wise it much easier to make sales to the American people The attributes of the Indian chief that are stereotyped by the Michigan sugar company are first he was a leader who is an attribute company need in the marketing or product selling The stereotyping also depicts the naturalistic characteristics of the Native American Indians associated with sugar The company its products also associate themselves with the abundance and richness of the Native American soil which simply implies of the purity in all aspects of their product Apart from the purity concerning originality of the product by using the Native American culture as a logo to their product they also imply a great authority in their product Despite all the attributes associated with their products they only aim at targeting the market and not understanding the culture itself which is rather stereotypical in nature The big chief sugar today can be seen as a bloodthirsty savage and the noble savage in the market which are an association with the Native American chiefs It further depicts nobility and pride in their products The ceremonial headdresses in the images communicate the authority stoicism and strength The stereotyping of the attribute and culture of the native America ... View the full answer