Question: Write a paper about search Engines section, Critical elements must be addressed: a) SEM and SEO: Explain SEM and SEO. What role does SEM play

Write a paper about search Engines section, Critical elements must be addressed:

a) SEM and SEO: Explain SEM and SEO. What role does SEM play in generating traffic to the company’s website? How can SEO improve the company’s position in search engine results?

b) Metrics: Describe SEM metrics. Be sure to include saturation and keyword analysis. Why should SEM metrics be important to the company?

c) Inclusion: Explain paid inclusion and contrast it with SEO. What are some commonly used paid inclusion practices?

d) Recommendation: Which SEO and SEM practices can you recommend to support the company’s goals? Why?

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To address this lets break it down into parts following the given subsections Section a SEM and SEO Step 1 Understanding SEM and SEO SEM Search Engine Marketing SEM is a form of digital marketing that ... View full answer

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