Write a paper about Target market, including:

•introduction, that discusses how knowledge of consumer behavior is used to influence marketing, advertising, promotion, and direct sales strategies.

•detailed description of the brand identity and personality as well as the primary features and benefits

•analysis of the primary strengths, weaknesses, opportunities, and threats to the brand

•target market; include demographic and psychographic profiles for each along with insights into what they value and what motivates them.

•analysis of the marketing message, if there is an “umbrella” message, state it discuss the strategy behind it and any subordinate messages that differ depending on the market they target.

•marketing mix and how it helps get the primary messages to the target markets.

•conclusion that assesses the effectiveness of the strategy and supports the need for consumer research in the creation of effective marketing strategies

Answer rating: 100% (QA)

Introduction The best ways to influence customer behavior is to give buyers a satisfactory motive This is somewhat related to the idea of requesting what type of person would buy a definite product in ... View the full answer