Write a paper on Grupo Bimbo, the bakery company based in Mexico City, Mexico. Most Americans would recognize the company’s product as Bimbo brand bread which is commonly found in all national chain grocery stores. This company operates in both North and South America, Europe (including Spain and the UK) and Asia. This corporation possesses over one hundred trademarks which exist and operate in different markets and countries and is worth billions in sales.

The company’s first expansion internationally was into the United States. In order to help facilitate this change the corporation created the Grupo Bimbo, or Bimbo Group to serve as an umbrella organization for its nationally split companies. Generally the company enters into new markets by buying previously existing bakery companies such as Canada Bread and then restructures them to fit into the Bimbo group of companies. This has happened in locations such as the United States, Canada and Brazil.

It is one of the most successful bakery corporations in the world and is extremely recognizable as a brand to most of the consumer population. I have eaten their bread and pastries both in Mexico and the United States.

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Grupo Bimboan international bakery company based in Mexico City but with various branches in North A... View the full answer