Write a report on Audi "South Korea". Collect two types of data, general country indicators, relating to the general business environment and indicators to assess product market favorability. You will need to be selective in your choice of indicators. First, include preliminary indicators: for example, climate, if selling fur coats, or minimum population size, average income, if selling mass market items. Second, include indicators to evaluate the business climate of a country, i.e. GNP growth, inflation rate. Do not forget that these should include indicators relating to factors which constitute barriers to entry, e.g. tariffs, product regulation, exchange controls, as well as indicators of business potential, e.g. consumption expenditure.

Collect data relating to infrastructure requirements, e.g. media, physical distribution, distribution channels, etc. which affect the feasibility and profitability of exploiting market potential as well as competition. Finally, collect cultural characteristics that should be considered when conducting business in the certain country collect as much data as possible relating to the specific product market, e.g. product usage and sales data, product sales of competing or substitute products.

Answer rating: 100% (QA)

Marketing Research Audi South Kore Introduction Audi AG is a car manufacturer and German trademark that engineers designs markets and distributes luxury automobiles Since 1964 Audi has been an owned s... View the full answer