Write a short essay on the following critical thinking question

Reviewing a new critical marketing book, Adrian Wooldridge of the economist cites these three examples of how today’s “hidden persuaders” ply their trade: what is the author’s objection? Can you find evidence of it in your own life?

Marketers have long known that the most powerful persuader is peer pressure. What is new is that the data revolution and social media have hugely increased their ability to start “social epidemics.” they create outrageous videos that “go viral”: quicksilver, a company that sells surfing clothes produced one about surfers hurling dynamite into a river and then surfing the resulting wave. SAS, a software company, analyses social-media chatter to find people whose online comments influence others; companies can then target these “influential’s.” firms such as whole foods turn anti-corporate fads such as organic food into marketing tools.

Answer rating: 100% (QA)

The authors objections are that marketers have long known that the ... View the full answer