Business Communication Process and Product(8th edition)
Authors:
Mary Ellen Guffey, Dana Loewy
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Book details
ISBN: 1305081854, 1305081857, 9781285094069, 978-1285094076
Book publisher: Cengage Learning
Book Price $0 : The book 'Business Communication: Process and Product' by Mary Ellen Guffey and Dana Loewy serves as a comprehensive introduction to effective business communication strategies. The 8th edition has been meticulously updated to include current communication technologies and best practices. The text emphasizes the importance of clear written and verbal communication in professional settings, offering a detailed exploration of communication channels. Key themes include email correspondence, report writing, intercultural communication, and digital media's role in modern business environments. Unlike traditional textbooks, this book offers a student-friendly structure with a solution manual and an answer key to help guide learners through practical exercises and case studies. The table of content provides a sectional guide through various modules such as crafting business messages, writing effective resumes, and mastering non-verbal cues. This book is widely acclaimed for its realistic workplace scenarios and practical applications, making it a favorite among both instructors and students. Its focus on real-life communication challenges and the methodologies for tackling them prepares learners effectively for the demands of global business operations. Reception has been overwhelmingly positive, often noted for its clarity and comprehensive coverage of business communication dynamics. The structured process versus product approach in business scenarios enables students to achieve exceptional communication outcomes.
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