Question: Write a two page paper that includes your recommendations based on the following questions: which of the different product mix pricing strategies from the text

Write a two page paper that includes your recommendations based on the following questions: which of the different product mix pricing strategies from the text applies best to payless's new strategy? Discuss this in detail. How do concepts such as psychological pricing and reference pricing apply to the payless strategy? In what ways does the strategy deviate from these concepts? Consider the scale on which payless operates. How much of a price increase does payless need to achieve to make this venture worthwhile?

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