Write an analytical case study on the Harley Davidson Motorcycle Company: analyze and describe the business model of the selected company using Osterwalder's CANVAS model. Issues to analyze: 1. Describe and explain in detail each of the elements that make up the company's canvas. 2. What role do key partners, activities, and resources play in shaping their value proposition? Explain your answer. 3. How has the relationship of the company with its target customer group influenced the creation of its differential advantage? Explain the answer. 4. Assess the coherence and consistency of the strategy - how have all these elements worked together to create an attractive business model? Explain the answer. 5. Must be 9 pages, not including reference page, graphs, and figures.

Key Partners Cost Structure Key Activities Key Resources Value Proposition Revenue Streams Customer Relationships Channels Customer Segments