You have just been hired as a brand manager of toothpaste for a large consumer products company.
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Question:
You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.
Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.
Related Book For
Organizational behavior
ISBN: 9780077379438
5th edition
Authors: Steven L. McShane, Mary Ann Von Glinow
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