You have received a business research report done by a consultant for your firm, a life insurance

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You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600.

You are asked to comment on its quality. What will you look for?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Posted Date: Aug 03, 2018 01:20 AM

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You have received a business research report done by a consultant for your firm, a life insurance

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The quality of a survey on customer satisfaction depends on the relevancy of the dimension and facto... View the full answer

Business Research Methods

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