You may think of your college or university as an organization that offers a line of different
Fantastic news! We've Found the answer you've been seeking!
Question:
You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider:
a. Upward line stretch
b. Downward line stretch
c. Two-way stretch
d. Filling-out strategy Describe how each might be accomplished. Evaluate each alternative.
Related Book For
Accounting Information Systems
ISBN: 9780132871938
11th edition
Authors: George H. Bodnar, William S. Hopwood
Posted Date: