You chose your college or university based on certain expectations, and you've been enrolled long enough now to have some idea about whether those expectations have been met. In other words, you are something of an expert about the "consumer benefits" your school can offer prospective students.
Your task In a team of four students, interview six other students who are not taking this business communication course. Try to get a broad demographic and psychographic sample, including students in a variety of majors and programs. Ask these students
(1) Why they chose this college or university and
(2) Whether the experience has met their expectations so far. To ensure the privacy of your respondents, do not record their names with their answers. Each member of the team should then answer these same two questions, so that you have responses from a total of ten students.
After compiling the responses (you might use Google Docs or a similar collaboration tool so that everyone on the team has easy access to the information), analyze them as a team to look for any recurring "benefit themes." Is it the quality of the education? Research opportunities? Location? The camaraderie of school sporting events? The chance to meet and study with fascinating students from a variety of backgrounds? Identify two or three strong benefits that your college or university can promise-and deliver-to prospective students.
Now nominate one member of the team to draft a short marketing message that could be posted on the Notes tab of your school's Facebook page. The message should include a catchy title that makes it clear the message is a student's perspective on why this is a great place to get a college education. When the draft is ready, the other members of the team should review it individually. Finally, meet as a team to complete the message.