Question: You will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com. Select only one (1) brand.

You will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com. Select only one (1) brand. To assess the brand by completing the template located in the Blackboard online course. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

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