Your group works for Warner Music Group (www.wmg.com), a large music record label whose sales are declining

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Your group works for Warner Music Group (www.wmg.com), a large music record label whose sales are declining largely due to digital piracy. Your supervisor assigns you the task of developing a strategy for improving this situation.

What are the key issues you must grapple with to improve the position of Warner Music Group (WMG)?

Related Book For answer-question

Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Posted Date: Dec 12, 2018 01:55 AM

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Your group works for Warner Music Group (www.wmg.com), a large music record label whose sales are declining

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To improve the position of a group whose sales are declining fast f... View the full answer

Marketing Management

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