Question: Select two well-known companies from the same industry. Evaluate each companys target market characteristics in terms of purchasing patterns, demographics, psychographics, and buying sensitivities. Determine

Select two well-known companies from the same industry. Evaluate each company’s target market characteristics in terms of purchasing patterns, demographics, psychographics, and buying sensitivities. Determine the key challenges that each company must face as it attempts to differentiate when competition is stiff, profits are small, and funding is scarce

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