A small beauty products manufacturer, Tierra, based in Toronto, has developed a new anti-wrinkle cream called "Tierra 1" and wants to sell it to South Korea., but does not have the expertise or the distribution channels to do so. Tierra approaches ABC cosmetic, a larger Canadian cosmetics manufacturer that is successful in Asia, and asks it to sell Tierra 1 along with its current product line. ABC agrees because it obtains a new product and obtains payment from the sale.

1. 5 years later when Tierra grows and is considered a large company with lots of resources, should the market entry change? Explain.