Multisun Inc. is a U.S.-based organization that produces and sells high-efficiency solar panel systems intended for domestic use. Its solar panels generate up to 40 percent more power than conventional systems for generating electricity from solar power and have an attractive all-black appearance.

Systems for an average three-bedroom home that can power most appliances average about USD 30,000. This expense is justified because customers generally see savings of up to 60 percent on their power bills. Multisun also sells all-in-one packages for cottages and smaller homes that are off the grid for USD 7,000. These can be installed relatively simply by homeowners. Sales tend to peak in the early spring in the U.S. as users evaluate the high cost of heating over the winter.

Multisun's profits after tax for the previous year were USD 1,500,000. Multisun believes there is a growing global interest in renewable energy technologies for home use and wants to expand into international trade soon. It needs to identify two potential international markets that the organization could export to and indicate which market would be the most profitable and which would be most likely to succeed. As the organization's decision makers are very busy through March and April, they will need to consider the options and make a decision.