Question: QUESTION 1) Using the VRIO (valuable, rare, inimitable, organized) analysis model, can Amazon continue its dominance in the online retail market? What are the major

QUESTION

1) Using the VRIO (valuable, rare, inimitable, organized) analysis model, can Amazon continue its dominance in the online retail market? What are the major threats to its current business model and how could Amazon minimize these?

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Referral Case Book: Amazon, 2021

HARVARD BUSINESS SCHOOL Authors: OEN R. WEIS BENJAMIN WEINSTOCK GALEN DANSKIN GABRIEL RICWORTH Amazon.com, 2021

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