A USA MNC (multi national corporation), with its head office in Wisconsin, was looking for a new CEO for its Indian company. After an extensive global search, the MNC chose a citizen of the USA who had been born in India but raised in the USA. The previous CEO had been unsuccessful in understanding the customs and cultures of the Indian executives. He found that he could not motivate his subordinates, had difficulty delegating and was unable to relate to the company's 'resellers' network. i. Explain the characteristics of the South Asian culture which would have caused these difficulties.

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