Question: 1. As a PR professional, how would you apply the principles of evidence-based practices for research (EBP) to a campaign for your client? Why is

1. As a PR professional, how would you apply the principles of evidence-based practices for research (EBP) to a campaign for your client? Why is this important?

2. How do demographics, psychographics, and personas differ? When is it most appropriate to use each approach?

Please provide references for both

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