Watch the Miller Lite commercial:

https://www.youtube.com/watch?v=bjThYid_kYQ

Then, analyze the commercial

• Explicitly apply concepts including: The male gaze, which reflects cultural beliefs about women's role as sex objects, and the oppositional gaze, which avoids sexualization and gender stereotypes altogether.
• Apply the concept of media polysemy, which means that media messages have many possible meanings.
• Apply the concept of polyvalence, which means that the same media messages may be evaluated differently.
• Interpret the messages in the commerical by explaining what they communicate to viewers about gender. The analysis should apply a critical gendered lens and use an intersectional approach.
• Fianlly, evaluate the messages' significance by considering their ethicality or potential consequences. In other words, you should address the question, "so what?"