1. Answer these Questions:
   1. What is the Purpose or Objective of this message?
   2. What Channel would you choose for this message and why?
   3. Who is the primary audience what do you know about him/her?
   4. What does the receiver already know?
   5. What will the receiver's response likely be, how will this affect the "Buffer and Reasons" part of your Bad News outline?
   6. How can you adapt your message to achieve your objective?

Part 1 - 2.5 points Outline your message-

1. a 3-Level Outline of your message
2. Base this on the text supplied,
3. Follow the Outline in the text on page 303 for Indirect Bad News

Part 2 - 5 points Draft your message-

1. Draft of your message
2. Base this on your Outline
3. Make sure it is paragraphed message and uses heading and/or bullets to make it easier to read

YOUR TASK For David Phillips, vice provost for admissions and financial aid, an appropriate bad-news message to the students who received the message in error. Many applicants will be wondering what their real admission status is.

Johns Hopkins University recently made a big mistake. It inadvertently welcomed 293 rejected applicants to the Baltimore, Maryland, campus. The e-mail said, "Embrace the YES!" in the subject line. "Welcome to the Class of 2019! We can't wait for you to get to campus. Until then, as one of the newest members of the family, we hope you'll show your Blue Jay pride."

That message was intended to be sent to the 3,065 students who had been accepted. Instead, it went to a subset of students who had applied but were denied. David Phillips, vice provost for admissions and financial aid at Hopkins, blamed human error for the mistake. A subcontractor that helps the prestigious university with electronic communication used the wrong list of e-mail addresses, the vice provost explained. "We apologize to the students affected and to their families," Phillips said. "Admissions decision days are stressful enough. We very much regret having added to the disappointment felt by a group of very capable and hardworking students, especially ones who were so committed to the idea of attending Johns Hopkins that they applied early decision."

One applicant, who had already received a rejection from Hopkins, Sam Stephenson, was confused, his mother said. What could the university do to correct this massive slip-up?