Question: The argument about quality versus quantity is endless. Wendy Clark, the CEO of DDB North America, continues the argument by saying consumers are bombarded with

The argument about quality versus quantity is endless. Wendy Clark, the CEO of DDB North America, continues the argument by saying consumers are bombarded with too many ads and that many of those ads lack quality.

In an article for 4A's Smart Brief (via Media Post) titled https://www.mediapost.com/publications/article/278803/ddbs-wendy-clark-challenges-brands-to-make-more.html

Clark is quoted as telling brands, "Stop making more ads, and, instead, start making more 'good' ads." Read the article.

What do you think of Clark's comments? Do you agree or disagree? How do we make fewer ads if we have more clients and more products popping up constantly? Give some examples of what you might see as excessive advertising.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Business Communication Questions!

Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English,...

Lee Hospital Pharmacy You have been called in as a consultant to improve a pharmacy process at Lee Hospital which is trying to reduce costs yet improve patient and medical services. A hospital...

Bexter Labs produces three products: A, B, and C. Bexter can sell up to 2000 units of Product A, up to 3000 units of Product B, and up to 5000 units of Product C. Each unit of Product C uses two...

Creating an Argument assignment, you'll construct an absurd argument. An absurd argument isn't meant to be particularly serious, and there isn't necessarily a right or wrong side or answer. This...

Module 5 Assignment: Cost of Quality 1. Read this article (A3) carefully to get the basic understanding about the cost of quality. ?A Microeconomic Approach to Quality Cost Control? written by I....

Read Chapter 2 on below and Review Write a short summary to describe the 3 levels of Strategic Planning (No more than 400 words) Feel free to use any other sources of information such as online...

Using Adaptive Structuration Theory to Reveal Food culture through Y0uTube This is an individual assignment with the below objectives: To explore the relations between new media and culture To grasp...

Discuss the significance of the modernist short story form in the works of authors like Katherine Mansfield or James Joyce. How do these writers experiment with narrative structure and perspective to...

1. Quality and Quality Management What is product quality versus project quality? Why is quality management important for a project? Use personal experiences or additional research to substantiate...

If you wanted to expand your operations into a foreign country with nebulous laws and an unstable political climate, would you favor internal or external expansion? Why?

Electronic power devices are mounted to a heat sink having an exposed surface area of 0.045 m 2 and an emissivity of 0.80. When the devices dissipate a total power of 20 Wand the air and surroundings...

does the $ metacharacter insert the value of the variable whose name is given immediately after the $ ?

A hula hoop and solid disc of equal radii are rolled, from rest and without slipping, down an incline plane. Which one will reach the bottom of the inclined plane first? Explain.

What are the problems with the Internet and what changes would you make if you could? LO.1

Explain what you have learned from this chapter and how you can apply it in a business environment. LO.1

Identify one organisation that you know and list a set of keywords and a phrase that you think would describe that organisation. Visit the organisations website and note the metatags used for...