Now that NCAA athletes are allowed to make money on their name, image and likeness it's quite possible appropriation cases will climb. Focusing on the appropriation defenses, in what ways can companies likely use and likely not use the name, image and likeness of college athletes?

Identify and explain two examples for each category -- likely use and likely not use in regards to allowing someone to to know when and how you can promote your team through college athletes and other influential people.