You are the head of communications at a toy company XYZ and you have just been given notice that a line of one of the newest products that you sell has just malfunctioned and customers have been affected. Few have been hospitalized, others are just concerned. Your job is to figure out how to handle the PR on this, and 1 -- One of the first tasks you take on is composing a letter to all your valued customers (whether they have bought this particular item or not) regarding a recall. 2 -- Your second task is to compose to only the affected customers who have directly been impacted by the malfunction. What will you say to these groups? What information will both of these emails share? How will these emails differ? It is up to you to decide what exactly the malfunction is (you can be creative, but not grotesque), how big or small this company is, what the item or type of toy company it is (Barbies, Cars, etc).