For your indirect letter assignment, you will

• Design letterhead (even though in a regular company, the letterhead would be provided as part of the corporate identity materials)
• persuasive business letter on letterhead
• Scenario: You are the EVENT Planner for a large conference (see PowerPoint for overview 'Announcing Bad News to Conference Goers').
• The conference can be on any topic you choose (the example lists it as the New Horizons in AI)
• 150+ of your keynote speakers and sessional speakers from around the globe are experiencing difficulties securing VISAs, passports, or similar to travel - and may not be able to attend your event (in a month's time)
• You need to write a persuasive letter to 'x' based on your decision on how to proceed or what to do next. For example: Are you writing conference registrants to cancel/postpone the event (what are the consequences or procedures for a refund); Are you writing to invite/secure 'new' keynote speakers (what information will you be providing them on such short notice, etc.); Are you writing to a tech company to quote on services to transition your in-person event to an online/virtual platform, etc.?

According to the instructor's guidelines, you will pretend to be the Event Coordinator, and your letter will target a specific audience. Do some research about the event planning and consider the profile of your audience to decide what type of content to include in the letter. The letter should use an indirect structure to capture the audience's attention and persuade them to your 'Call To Action'.