Question: Critically discuss how interactive communication technologies have changed organisational communication with reference to the paradigmatic shifts from 'monologue to dialogue' and 'top-down communication to bottom-up

Critically discuss how interactive communication technologies have changed organisational communication with reference to the paradigmatic shifts from 'monologue to dialogue' and 'top-down communication to bottom-up communication'. Provide examples from an organisation of your choice to substantiate your discussion.

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