Gilbert Johnson i s a 6 7 year old museum director who has reinvented himself after his retirement H e recently started his own podcast about museum mysteries and the little known s e c r e t s o f artifact conservation His daughter edits and publishes his podcasts s o all h e has t o d o i s speak which i s a n easy task for him However, h e wants t o more fully enter the modern era o f social media and new technologies Gilbert s first step t o m o d e r n i z e himself was t o finally get rid o f his cable television H e hates cable s high prices, overwhelming numbers o f channels ( t h a t h e never watches ) , and never ending commercial breaks H e i s ready t o enter the magical world o f streaming services and asked his son t o set him u p with a basic account for one o f the cheapest streaming sites Hulu However, Gilbert was frustrated t o discover that even this modern streaming service had commercials What i s the agreement between the publisher, audiences, and advertisers i n this scenario Publishers provide content that i s o f interest t o the advertisers Publishers offer services a t a lower cost i n exchange for the advertiser s agreement not t o show advertisements Publishers pay advertisers t o provide commercials t o the publisher s audience Publishers offer services a t a lower cost i n exchange for the audience s agreement t o b e shown advertisements

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Gilbert Johnson i s a 6 7   year   old museum director who has reinvented himself after his retirement  H e recently started his own podcast about museum mysteries and the little   known s e c r e t s o f artifact conservation  His daughter edits and publishes his podcasts s o all h e has t o d o i s speak   which i s a n easy task for him  However, h e wants t o more fully enter the modern era o f social media and new technologies                                                                                      Gilbert s first step t o m o d e r n i z e himself was t o finally get rid o f his cable television  H e hates cable s high prices, overwhelming numbers o f channels ( t h a t h e never watches ) , and never   ending commercial breaks  H e i s ready t o enter the magical world o f streaming services and asked his son t o set him u p with a basic account for one o f the cheapest streaming sites  Hulu  However, Gilbert was frustrated t o discover that even this modern streaming service had commercials  What i s the agreement between the publisher, audiences, and advertisers i n this scenario  Publishers provide content that i s o f interest t o the advertisers  Publishers offer services a t a lower cost i n exchange for the advertiser s agreement not t o show advertisements  Publishers pay advertisers t o provide commercials t o the publisher s audience  Publishers offer services a t a lower cost i n exchange for the audience s agreement t o b e shown advertisements

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