The General Managers, including Joe Sanchez, held a meeting and decided that a joint business case and programme proposal should be submitted to Jennifer.

They decided to appoint your syndicate team to draw up both the business case and programme proposal, since they may be biased towards their own functional areas.

To satisfy Jennifer's needs, an objective approach is of utmost importance. Remember that a programme is a portfolio of projects and large tasks, the implementation of which delivers organisational benefits of strategic importance.

CASE: A MIDSIZE PHARMACEUTICAL COMPANY (JENNIFER CHILDS) - (CLEMENTS & GIDO - SUCCESSFUL PROJECT MANAGEMENT 6TH EDITION) 

Thoroughly motivate your answers to the following questions.

QUESTION 1

Do you regard Jennifer's verbal Request for Proposal (RFP) as sufficient?

QUESTION 2

Regarding the business case, which precedes the programme proposal, what should the order of priority for implementing the projects in the portfolio be in order to maximise the strategic organisational benefits? In your business case discussion, also indicate how you would handle Joe Sanchez's request to increase the sales force.

(Remember that the strategic organisational objectives that Jennifer has set are to decrease costs and increase sales. In your business case discussion you must motivate how Jennifer's strategic organisational objectives can best be achieved.)

QUESTION 3

Which Balanced Scorecard perspective do the three projects and Joe Sanchez's initiative resort under?

Answer rating: 100% (QA)

QUESTION 1 Do you regard Jennifers verbal Request for Proposal RFP as sufficient A verbal Request for Proposal RFP might not be sufficient on its own especially for complex projects like developing a ... View the full answer