${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_m\text{a}\text{r}\text{k}\text{e}\text{t}\text{i}\text{n}\text{g}is\text{a}\text{c}\text{o}\text{m}\text{m}\text{e}\text{r}\text{c}\text{i}\text{a}\text{l}\text{a}\text{c}\text{t}\text{i}\text{v}\text{i}\text{t}\text{y}in\text{w}\text{h}\text{i}\text{c}\text{h}\text{a}business\text{f}\text{o}\text{r}\text{m}\text{s}\text{a}\text{p}\text{a}\text{r}\text{t}\text{n}\text{e}\text{r}\text{s}\text{h}\text{i}\text{p}\text{w}\text{i}\text{t}\text{h}\text{a}\text{c}\text{h}\text{a}\text{r}\text{i}\text{t}\text{y}or\text{n}\text{o}\text{n}\text{p}\text{r}\text{o}\text{f}\text{i}\text{t}to\text{s}\text{u}\text{p}\text{p}\text{o}\text{r}\text{t}\text{a}\text{w}\text{o}\text{r}\text{t}\text{h}\text{y}\text{c}\text{a}\text{u}\text{s}\text{e}\text{,}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}\text{,}or\text{s}\text{e}\text{r}\text{v}\text{i}\text{c}\text{e}\text{.}}$

Question $1$ options:

Profit$-$based

Cause$-$related

Alliance

Unconventional