${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_w\text{i}\text{t}\text{h}\text{p}\text{e}\text{r}\text{f}\text{o}\text{r}\text{m}\text{a}\text{n}\text{c}\text{e}\text{o}\text{u}\text{t}\text{c}\text{o}\text{m}\text{e}\text{s}\text{s}\text{e}\text{r}\text{v}\text{e}\text{s}as\text{a}\text{f}\text{e}\text{e}\text{d}\text{b}\text{a}\text{c}\text{k}\text{m}\text{e}\text{c}\text{h}\text{a}\text{n}\text{i}\text{s}\text{m}\text{f}\text{o}\text{r}\text{e}\text{i}\text{t}\text{h}\text{e}\text{r}\text{s}\text{u}\text{s}\text{t}\text{a}\text{i}\text{n}\text{i}\text{n}\text{g}\text{t}\text{h}\text{e}\text{c}\text{u}\text{r}\text{r}\text{e}\text{n}\text{t}\text{s}\text{t}\text{r}\text{a}\text{t}\text{e}\text{g}\text{y}or\text{s}\text{e}\text{l}\text{e}\text{c}\text{t}\text{i}\text{n}\text{g}an\text{a}\text{l}\text{t}\text{e}\text{r}\text{n}\text{a}\text{t}\text{i}\text{v}\text{e}\text{o}\text{n}\text{e}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}$ with performance outcomes serves $as$ a feedback mechanism for either sustaining the current strategy $or$ selecting $an$ alternative one.

Satisfaction

Revenue

Feedback

Merger