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The Sea Wharf Restaurant would like to determine the best way to allocate a monthly advertising budget of $ between newspaper advertising and radio advertising. Management decided that at least of the budget must
be spent on each type of media and that the amount of money spent on local newspaper advertising must be at least twice the amount spent on radio advertising. A marketing consultant developed an index that measures audience
exposure per dollar of advertising on a scale from to with higher values implying greater audience exposure. If the value of the index for local newspaper advertising is and the value of the index of for spot radio advertising is how should the restaurant allocate ts advertising budget to maximize the value of total audience exposure?
Develop a spreadsheet model and solve the problem using Excel Solver. Round the Newspaper Dollars Allocated and the Radio Dollars Allocated to the nearest cent. Round the Total Exposure Index to the nearest integer.
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