What is Customer Lifetime Value and the mistakes an organisation makes while calculating CLV?

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Microsoft Excel Data Analysis And Business Modeling

ISBN: 9780137613663

7th Edition

Authors: Wayne Winston

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Posted Date: Jan 29, 2024 10:14 AM

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What is Customer Lifetime Value and the mistakes an organisation makes while calculating CLV?

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Expert Answer:

Customer Lifetime Value CLV is a metric that represents the total revenue a business can reasonably expect from a single customer account over the cou... View the full answer

Microsoft Excel Data Analysis And Business Modeling

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