$-001$: Marketing Management

Question $1-$ Chapter $14.$ Analytics $-$ Connect

Question Mode: Multiple Choice Question

Analytics i

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For the above data, what is the current CLV$?$

$$2,100$

$$2,000$

$$511$

$$ $$511$

You were unhappy with your current CLV$,$ so you conducted a promotional campaign that included advertisements in loce newspapers, magazines, and TV commercials to increase your customer value. The new data show that acquisition cost retention rate $=75$ percent, retention cost $=$$$150,$ and customer average value per year $=$$$850.$ What is your new CLV$?$

$$3,000$

$$461$

$-$$$461$

$$2,950$

Your new results still fell a little bit short of meeting your business goals. So$,$ you were motivated to develop one more promotional campaign that included several channels of social media. Your updated data show that acquisition cost $=$$$2$ retention cost $=$$$200,$ retention rate $=80$ percent, and customer average value per year $=$$$2,500.$ What is your updated