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Question $1$

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Marked out of $25\mathrm{.}00$

Innovation contributes to an organisation$$s competitive advantage and economic growth in a global market. In $1997$ when Steve Jobs returned to Apple, he saved it from bankruptcy via a series of innovative steps:

Step $1$: Focus on Innovation and Design

Step $2$: Develop a Strong Ecosystem

Step $3$: Expand into new markets

Step $4$: Continual innovation and improvement

Step $5$: Product and service innovation

Step $6$: Strategic partnerships and acquisitions

Step $7$: Branding and marketing

Questions:

Assess and discuss by way of examples and the use of The Innovation Matrix how Apple managed their innovation success. $(15$ marks$)$

Also clearly identify the advantages and disadvantages of innovation ventures. $(10$ marks$)$