Question: 0 B12-1 (book/static) Question Help Identifying incremental revenues from new product innovations) Morten Food Products, Inc. is a regiona manter of stood snacks. The complety
0 B12-1 (book/static) Question Help Identifying incremental revenues from new product innovations) Morten Food Products, Inc. is a regiona manter of stood snacks. The complety with the national brands ang Fillo-Lay, but only in the U.S.foutheast. Last year Morten sold 500 milion of its chip products and hope to write in the coming yow by offering aware of the chips. The new product line is expected to generate 540 milion in rest year. However, the firm's analysis soms that about 60 percent of the event wit come from eigomers who with the purchase from one of the firm's wing products for new healer baked chips a. What level of incremental sales should the company analyst bute to the new line of baked chip? b. Assume that 20 percent of Montents existing customers are actively looking for a healthier snack and will move to another company's baked che offering Morten ons not introduce the product. What level of incrementales would you attribute to the new line of baked chips in this circumstance? a. The level of incrementales that the company anwys should abue to the cow Ine of baked chosis (Round to the nearest dotat)
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