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STATEMENT A: An International Marketing Strategy $($IMS$)$ means developing and maintaining a strategic fit between the MNE's objectives, competencies, and resources and its opportunities in continuously changing international environments.

STATEMENT B: The International Marketing Strategic planning process must be systematic and continuous, and it must continually reevaluate objectives in light of new opportunities and potential threats.

Both statements are true.

Both statements are false.

Statement A is true, statement B is false.

Statement $B$ is true, statement $A$ is false.