Format Tools Add-ons Help Last edit was made 3 minutes ago by DS18KICKS 2 3 B Heading 2 Arial 12.5 + BIU A co EEEE IS 4 HIRE 56 LO7 1. Strategic planning is the managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities a. True b. False 2 An operating decision, such as changing package design, is unlikely to have a great impact on the long-run profitability of a company. a. True b. False 3. A strategic business unit (SBU) is a single business or a collection of related businesses within the larger organization. a. True b. False 4 According to Ansoff's strategic opportunity matrix, both product development and diversification entail the creation of new products a. True b. False 5. Market penetration refers to attracting new customers to existing products Ideally, new uses for old products stimulate additional sales among existing customers while also bringing in new buyers. a True b. False 6. If an organization has an SBU that it believes has the potential to be a star (and is probably a problem child at present), building would be an appropriate goal a True ILU I 1 1 2 1 1 13 1 45 1 6 7. Adjacent innovation involves decisions that result in brand-new markets, products, and often new businesses by acquiring new assets to develop the type of breakthrough decisions that fall in this category a. True b. False Name: -- - Class: - Date: Chapter 3 Indicate whether the statement is true or false. 1. Ethics are moral principles unrelated to the conduct of an individual or a group. a. True b. False 2. Anything that is legal is ethical. a. True b. False 3 Self-regulation refers to the voluntary acceptance of norms established by nongovernmental entities. a True b. False III 5 6 Heading 2 Arial 12.5 + B I VA G C EIE 12 R 3 MI 4 KM 4 A person who follows the deontological theory will produce inconsistent decisions because they are be based on the individual's choices. a. True b. False 5 The utilitarian theory of ethical behavior is a belief in time and place ethics, that is, ethical truths depend on the individuals and groups holding them. a. True b. False I 6. In rule utilitarianism, a person makes ethical decisions that benefit the maximum number of people and is not so concerned about laws. a. True b. False 7 When applying deontological theory to an ethical dilemma, the decision on how to act is based upon weighing the alternatives and then choosing the solution which is the lesser of the perceived evils. a. True b. False Name Class: Date: ------ Chapter 4 Indicate whether the statement is true or false. A target market is a group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges. a. True + + 6 7 Heading 2 Arial 12.5 B7 Aco E I E 2 34 5 2 Social change is one of the easiest external variables for marketing managers to forecast and assimilate into marketing plans a. True b. False 3 A component lifestyle refers to one in which consumers choose products and services that conform to traditional demographic stereotypes. a. True b. False I 4. A person's values determine what is important and not important, which actions to take or not to take, and how one behaves in social situations. a. True b. False 5. From a contemporary marketing perspective, it could be said that a person's profession is the only factor that defines his or her lifestyle. a. True b. False 6. As a means of product promotion, unlike television, social media enable firms to create conversations with customers and establish meaningful connections a. True b. False 7. Cen Xers have lower average incomes than their Millennial and Baby Boomer counterparts. a True Heading 2 Arial 12.5 + I y A GE E DE 1 2 1 1 3 45 1.6 1. Global marketing is a one-way street whereby only U.S. companies sell their wares and services throughout the world. a. True b. False 2 Globalization expands economic freedom, spurs competition, and lowers the productivity and living standards of people in countries that open themselves to the global marketplace. a. True b. False I 3. If a country can boost exports and limit imports, then fewer jobs are created and there is more competition for local businesses a True b. False 4. Using a capital-intensive technology refers to spending less money for equipment than labor in the production process a. True b. False 5 The ability of multinationals to tap financial, physical, and human resources from all over the world and combine them economically and profitably can benefit any country a. True b. False 6 Traditionally, companies utilizing a multidomestic strategy enable individual subsidiaries to compete independently in domestic markets a True E LEIE 7 Heading 2 Arial 12.5 + G 1 2 3 4 5 6 7. Average family incomes are higher in more developed countries than in less developed countries a. True b. False Name Class Date E- Chapter Indicate whether the statement is true or false. In terms of making a purchase, the value of a product can derive from an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct. I 1 a. True b. False 2. Buying a car is generally an unplanned activity and stopping by a sandwich shop to satiate one's hunger is a planned activity a. True b. False 3. The Internet has changed the quality of information available to make purchase decisions. a. True b. False Having too many choices can confuse consumers and cause them to delay the decision to buy, or in some cases, cause them not to buy at all. a. True b. False UUU ULRUNTIL UDY UST8R.UKS 15 E Heading 2 Arial 12.5 + BI U A GO 12 3451 6 5. Internal stimuli are influences from an outside source, and external stimuli are occurrences you experience. a. True b. False . 7 6. Need recognition generally is not triggered by a consumer's exposure to an external stimulus. a. True b. False 7 How well a consumer's expectations are met from a product determines whether the consumer is satisfied or dissatisfied with the purchase. a. True I b. False Name: Class: Date: Cbapter7 --- Indicate whether the statement is true or false. 1 The size of the business market in the United States and most other countries substantially exceeds that of the consumer market a True b. False 20 The key characteristic distinguishing business products from consumer products is their intended use, not their physical form a rue 6. False INVERN - Heading 2 Arial - 12.5 + BIU A CE E E - *** HNEN 1 CHE 2 I 3 4 5 7. 3. A consumer product is also known as an industrial product. a. True b. False 4. Items such as forklifts are more commonly sold as consumer goods than as business products, a. True b. False 5. Federal, state, and local buying units account for the greatest volume of purchases of any customer category in the United States. a. True b. False 6. Original equipment manufacturers or OEMs include all individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers. a. True b. False 7 Derived demand means that an increase or decrease in the price of the product will significantly affect demand for the product. a True b. False MAR 100 - 1100 Introduction to Marketing Fall Semester 2020 Format Tools Add-ons Help Last edit was made 5 minutes ago by DS18KICKS Heading 2 Arial - 12.5 + BIU A G EEE I E LINE 1 2 1 3 M 4 MIN 5 LE 16 7.1 Question#1 1) Describe strategic planning. Question # 2 2) Identify and describe the three levels of ethical development. Question #3 I I 3) Explain the concept of a marketing mix and why firms must alter their marketing mix. Question #4 4) Discuss the impact of international trade on the United States. Question #5 5) Discuss the importance of understanding consumer behavior