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wo There is a trade$-$off involved in product positioning, keeping that in mind, identify the statements as being either true or false$$ about how best to position your product. Each term may be used more than once.

You want to position your product close to your rivals so that you get the most customers.

false

If you position your product far from your rivals you will face more price competition.

If price competition is not that intense, you should minimize differences between your and your competitors product, so that you appeal to a wider customer base.

tru$$n

Answer Bank

false