Question: 0.3 (20 marks) 3(a) Sushi King Sdn. Bhd. (formerly known as Sushi Kin Sdn. Bhd.) was established in 1995, introducing sushi on the kaiten (conveyor

0.3 (20 marks) 3(a) Sushi King Sdn. Bhd.

0.3 (20 marks) 3(a) Sushi King Sdn. Bhd. (formerly known as Sushi Kin Sdn. Bhd.) was established in 1995, introducing sushi on the kaiten (conveyor belt) to Malaysia through its well-known brand, Sushi King. This chain of restaurants serves quality sushi and other Japanese cuisine at affordable prices in a warm and friendly environment. What sets Sushi King apart is the personal touch of serving freshly made sushi on the kaiten for customers to pick up and enjoy. From a single outlet in Kuala Lumpur, Sushi King has expanded to 100 outlets and counting throughout the Klang Valley and even covering nearly every state across the nation, making it the largest Japanese kaiten concept chain of restaurants in Malaysia. (Source: http://sushi-king.com/company/.) Unlike many other Malaysian food-and-bevarage chains (e.g., Old Town White Coffee, Nasi Kandar Pelita, and Pappa Rich), Sushi King has not ventured outside the country, despite the great success it has long enjoyed at home (since 1995). Evaluate why you think Sushi King has not pursued internationalisation efforts. [5 marks ] 7 B 1 lenovo

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